About us
A gold company built on plain dealing
SMG Horizon Services Private Limited runs Save My Gold, a simpler and more transparent way for Indian families to buy, hold and sell gold.
Why we started
For Indian families, gold is part of life. It's bought for weddings and festivals, put aside for children, and relied on when times are hard. Yet buying a small amount, knowing exactly what you paid for, and selling it again at a fair, visible price is still harder than it should be.
We set up SMG Horizon to change that. The company was incorporated on 15 July 2026. Through Save My Gold you can buy gold coins delivered to your door, or digital gold held in custody for you. We show the purchase rate and the sell-back rate side by side, issue a GST invoice for every order, and explain every charge before you pay.
We don't take deposits, pay interest or promise returns. You own gold, and its value moves with the gold market. We think customers deserve to hear that plainly.
What we do
Sell gold
Gold coins and digital gold, with SMG as the seller and invoicing party for every order.
Source physical gold
From our own inventory or from our supplier under a written agreement.
Keep clear records
Invoices and allocation records for every customer, with custody arranged for digital gold.
Buy gold back
At a disclosed buyback rate, paid to the customer's verified bank account.
Our Memorandum of Association sets out these activities as the company's objects: buying, selling and dealing in gold, silver, bullion, coins and other precious metals through online and digital platforms, so that customers can purchase, hold, sell and redeem them, subject to applicable laws and approvals.
How we work
- We publish only what we can prove
- Registration numbers, partners and custody details appear on this site only once they're confirmed in writing.
- We show both prices
- You always see the rate we sell at next to the rate we buy back at.
- We reconcile what we hold
- Customer holdings are checked against physical gold in custody, with independent verification.
- We answer complaints properly
- A named grievance officer and a clear escalation path. Grievance redressal
Want to know more?